Date:06/05/2009

A senior official of the Information Office of the State Council today called on news Website operators nationwide to step up promotion of World Expo 2010 Shanghai in a bid to raise public awareness.

Cai Mingzhao, deputy director of the Information Office of the State Council, said Websites should integrate resources and expand coverage of the event, as the Expo will be "another worldwide grand event hosted by China" following the Beijing Olympics.

Cai made the call at a working conference in Beijing that focused on online promotion. Cai noted that China is predicted to have at least 400 million Netizens by the start of Expo 2010 on May 1, therefore it is "significant" to attract the attention of a large group of people.

He said that foreign-oriented promotion should also be highlighted as Expo involves overseas participants and visitors.